WHAT’S YOUR DEFINING STATEMENT?

Every day we are bombarded with choices, usually related to purchasing products and services.

We are also challenged by a multitude of opinions from the media, colleagues, our clients and well-meaning friends.

Management involves applying critical thinking in an effective and efficient way.

Management also involves having the faith, confidence and belief in ourselves to know which way to turn, when and how.

Not that easy.

Here’s a thought that might help. Your defining statement.

This is your bottom line. The utmost distilled intention of your business, the make or break statement.

Let me give you an example.

In my business, my defining statement is, “Is this going to help me attract more clients, or make me more $!”

This may seem a little callous, particularly as we’re all loving, caring health professionals who only want the best for our patients, but let’s face it, at the end of the day, you need to make money and you deserve to make money. And when money comes first, you then have the infra-structure and luxury to see more patients.

So next, I apply, what is commonly known as the ‘First Thought’ exercise?

If a colleague suggests a coaching program, my first thought is, “Is this going to help me attract more clients”. If you the answer is YES, then I look into it further, if NO then it’s discarded.

There is of course, another pile, the ‘Further review’ basket. Essentially the YES’s go in here, until they become a NO.

The trick is know your bottom line and don’t over think your decision making process and most of all, don’t 2ndguess yourself. There are no mistakes.

Good luck. Let me know your defining statement.

About the Author:

Dr. Andrew Arnold (Chiropractor) is the ‘Practice Leverage Expert’; Principal Chiropractor and owner, Cranbourne Family Chiropractic and Wellness Centre; Accredited Business Coach; Founder, Million Dollar Wellness Practice. Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.

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