REFERRING = PRACTICE GROWTH

Refer away from you = you get busier

The more you refer clients and patients to others the busier you will become.

Hi, this is Dr. Andrew Arnold (Chiropractor) from Million Dollar Wellness and today I want to talk about a concept which may seem counter intuitive particularly if you are relatively newcomer to health practice.

Let me explain using a recent example.

We have a busy practice, 12 practitioners and 5 support staff. Recently however, I decided to refer outside the practice to a TCM colleague for a TMJ problem. This was based on the client telling me they had had previous success with TCM and liked the modality and the fact that I had a close friend and colleague not far away who I knew could help me manage this.

The result was the client not only coming back to me and continuing her maintenance care but getting a great result from the referring practitioner which then caused her to refer 3 more people to me.

I asked her about her experience with this and she said the message she got when I suggested the referral was that I cared enough to get her to the right person and not keep her coming back. This vote of confidence has meant she is even more enrolled in me and our practice.

It also gives the message of abundance rather than lack. Your client will perceive that you are so busy you don’t need to schedule unnecessarily and only have the clients’ interests at heart. Perception is reality. Busy = successful = more referrals.

So, when you are managing your clients make sure referral is part of your process and do it lots, whether it’s for a new mattress, a pillow, a gym, a PT studio, a posture-medic or a practitioner in or outside of the practice.

Referring is about abundance not lack.

About the Author:

Dr. Andrew Arnold (Chiropractor) is a Chiropractor and the Million Dollar Wellness Mentor.

Founder: Cranbourne Family Chiropractic and Wellness Centreand Million Dollar Wellness

Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.

Leave a Reply

Your email address will not be published.