Our clients are busy. They don’t have time to search for the information they need let alone know what to search for. There is limited time during a consultation to ask questions and in-house workshops can be logistically challenging.
So, what’s the answer?
Dr. Andrew Arnold (Chiropractor) from Million Dollar Wellness talks about the uses of webinars for staying in touch with your community.
In the Million Dollar Wellness INTERN program I teach wellness practitioners to start thinking about their local practice globally. This may seem counter-intuitive particularly as your audience is likely within 7-10 km’s from your practice however, our community lives online and attending an information workshop after work for most of us can be just too hard.
I recommend creating a monthly, online Q&A webinar and invite your client and fan base.
All our new clients are subscribed to our monthly newsletter and invited to like our social media. In addition, we subscribe them to our monthly webinar as part of our on-boarding process. Those who are not interested can always opt-out.
This is a great way to interact with your community, addressing all those questions not answered during the consultation or with your pre and post emails.
A word of caution. Do not sell! This is not a platform to sell or promote particularly relevant with respect to board regulated advertising guidelines. This is information only.
I would also suggest you add a disclaimer detailing how this is general information not intended to replace a professional consultation etc.
The platform we recommend is Zoom.
Invest in a bit of good tech. The MacBook Pro has an excellent camera and microphone inbuilt however, you can also use external camera and microphones for that enhanced effect.
You can even record each webinar and upload it to an archive on your website for clients to resource. Google loves video so this can improve your organic ranking. Mac (i-movie) and PC (movie-maker) both have movie editing software allowing you to add intro’s and outro’s, sub-titles which you can source from freelance techs via sites like FIVERR.
Lots to think about.
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