HOW TO CRAFT YOUR INFOMERCIAL

 

First of all, what’s an infomercial I hear you say?

An infomercial is a 30-60 second pitch about you, your business but most importantly, what you’re really about.
Purpose: A tool to help you deliver your message quickly and succinctly at a business networking event.

A short, sharp well-rehearsed message speaks mountains when it comes to impact.
They say you have 8-12 seconds to make an impact, that’s it!

With this tool, you’re potential customer or referral partner will be blown away. This enables you to create a ‘vote of confidence’ effortlessly and powerfully.

Hi, I’m Andrew Arnold, Wellness Coach and owner, Cranbourne Family Chiropractic and Wellness Centre.

Here’s for format:

INTRODUCTION

5 seconds
E.g., Good morning Andrew Arnold, Chiropractor and Principal of Cranbourne Family Chiropractic, a small, family practice located opposite the Settlement Hotel.
We offer affordable, low force, gentle, safe healthcare care, specializing in Chiropractic, Myotherapy, Remedial and Relaxation Massage, Naturopathy, Hypnotherapy, Stress Management techniques, Exercise prescription, Custom orthotics, Postural assessment and brain integration work, and the Vibrosaun Massage-weight loss machine.

L.C.D. (lowest common denominator)
5 seconds
Choose a niche you are focusing on the moment, e.g. back pain in teenagers related to calisthenics.

BODY
30-35 seconds
Describe the problem, e.g. in your observation, the nature of Callisthenic activity may have a negative impact on growing spines. This relates to the repetitive hyper-extension exercises…
Describe the solution…e.g. so Chiropractic care can have significant positive impact on correcting what we call Spinal Subluxations and minimizing spinal injuries particularly doing the growing years…

THE CONCLUSION
5 seconds
So a good referral would be a 10-15 you teenage girl actively doing Calisthenics.
Include an offer…e.g. we have special rates for teens.
Then give out your business card and have them mention you and the business convention you are both attending to receive the offer.
Of course you can inter-change and develop a list of infomercials to keep it fresh, just make sure the base line message is consistent.
Happy networking.

About the Author:

Dr. Andrew Arnold (Chiropractor) is the ‘Practice Leverage Expert’; Principal Chiropractor and owner, Cranbourne Family Chiropractic and Wellness Centre; Business Consultant; Founder, Million Dollar Wellness Practice. Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.

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