Be the parent.
As a practice mentor I see this all the time. Practitioners think they need to be the client’s friend in order to achieve the best health outcomes.
Not true, in fact far from it.
My mentor, Dr John Hinwood used to say to me when you’re NICE to your clients, you’re NOT INTERESTED TO CARE ENOUGH!
Here’s the problem.
- When we get too friendly we dilute our real message, what the client really needs to hear to move forwards with their health.
- We risk client’s feeling less cared for, contrary to what we may feel we are achieving. Client’s start to become upset that we’re focusing more on banter than actually getting the job done.
- Clients start focusing on time spent in the room rather than the quality of what we’re delivering.
- Client’s start to lose respect for the practitioner, they move to a vote of no-confidence.
There’s a saying, ‘you’re only as good as your last consultation’. Clients will move on even if they’ve seen you for years and years.
Building a client-practitioner relationship is about respect, leadership and clear boundaries.
It’s about making sure your deliver each and every time your absolute best. With that done they’re time to banter but not before.
Make it your priority every visit irrespective how well you think you know the client. Stay focused and vigilant.
In my view, clients very rarely cross that divide, and become friends. It’s a false sense of security, don’t be lured.
About the Author:
PS: Whenever you’re ready… here are 7 ways I can help you build your wellness practice.
- Grab a free copy of my ‘30 Practice Leverage Tips in 30 days’e-course. It’s the roadmap to leveraging and scaling your wellness practice and moving you to a working ‘ON’ model rather than working ‘IN’ – Click Here.
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- Join the Million Dollar Wellness program and work with and my team privately. If you’d like to work directly with me and my team to take you from 6 to 7 figures… just send me an email with the words “Scale my Practice” in the subject box… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! Click here to reachout.
- Or just go ahead a book a FREE STRATEGY call with me. Click here to schedule a time.
Find out more…
Dr. Andrew Arnold is a Chiropractor and ACTP accredited Business Coach.
Andrew believes for health practices to thrive, their owners need to, what he refers to as ‘step up into their power’. Leadership is about leading. Sounds simple right? So why are so many practice owners struggling to make a living, eventually burning out and giving up?
Andrew has successfully built 2 multi-disciplinary health practices to nearing a million pa. He has mentored many leading practice owners helping them reach this target and beyond.
Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.
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