You’re ultimate goal with all your clients should be relationship, connection. Without this, a healing partnership is difficult to form and sustain, I’m sure you’d agree.
In today’s world relying on communicating one on one or relying on our team or our clients to share with others one on one is just too slow. We need to leverage and the good news is, there are many affordable tools available.
If you’re using a patient management software there will most likely be an option to send your clients as SMS. I use Frontdesk by Smartsoft. This software has an additional feature called ‘Delayed send’ and it’s really cool.
Picture this. You’re client has been struggling with an injury for several months and is finally seeing some light. They tell you they’re set to return to work on a particular date at a particular time.
Now you’re busy seeing lots of patients right however, you want your patients to feel like they are number one, you’re absolute priority, which of course they are.
Delay send SMS allows you to send a message today, but schedule it for an exact time and date.
Imagine you client getting ready for their big day back to work, they start at 9am and you’re message comes in at 8.30am wishing them well, maybe also an inspirational message.
How are they going to feel? You have not only changed their life with the treatment at the clinic but now you are impacting them on a whole new level.
A word of caution. Be careful not to send these out too far ahead as circumstances do change and once your SMS is in the system it cannot deleted from the cue. For example someone maybe getting married in 18months time however, 6 months out everything changes. You’re SMS still comes in on what was their wedding day. You could call this a huge backfire, not good.
That’s it from me, another practice tip to help you build the practice of your dreams.
Dr. Andrew Arnold (Chiropractor)
About the author:
Dr. Andrew Arnold (Chiropractor) is a Chiropractic Doctor, and Owner, Cranbourne Family Chiropractic and Wellness Centre. He is also a Wellness Leader Mentor working with the Wellness Leadership Revolution and running his own program, the Million Dollar Wellness Practice. Andrew shares this ownership with his wife, Dr. Linda Wilson.