Branding You, getting up close and personal.
You may have heard the saying, ‘your reputation precedes you’. Fortunately or otherwise, this is very true. Perception is reality whether you like it or not.
You may feel it best to retreat, remain small, stay under the radar, not attract too much attention which is all based on fear, OR step up and fully embrace the awesome YOU. I recommend the latter!
As allied health practice owners we wear a number of different hats, from practice owner, to manager, to financial controller to you as your modality and you as your entrepreneurship. Obviously as you grow you will contract or employ others to take on various roles however, in the meantime you need to understand you’re different avatars and understand how to manage and exploit them.
So let’s talk about YOU as your entrepreneur self. Avatars are about seeing yourself from the outside. Imagine a stadium with 100,000 people all waiting to see you. You walk out onto centre stage, the spotlight is on you, you are the star, the centre of everyone’s attention, and you are the celebrity.
This is how I want you to see yourself in your practice. Scared? Embarrassed? Nervous? All understandable. Even the most perfected celebrity will tell you they still get nervous before walking out on stage, that’s completely normal.
To grow the practice of your dreams you don’t have a choice! You have to become a celebrity, putting yourself right out there, in your community, in your practice and in your life and this often brings with it both positive and not so positive reactions.
My brother in law once said to me during a difficult transition in my life, ‘Andrew, a little bit of arrogance goes a long way’. I’m not saying being completely arrogant, egotistical…far from it. What I am saying is step up into that bigger version of you, be bold. You owe it to those around you. Your patients, your clients, your colleagues, your staff, your community, your referral partners, your business networks…are all looking for you to step up and lead.
So here’s an exercise. Get a professional photo of you, full length. Blow it up to at least A2 or even A1, place it on your wall at home above your desk and look at that photo every day. This is you. This is you as a brand, a powerful brand. This is you centre stage, the celebrity. This is what your community sees and you’re awesome.
Brand New, Brand YOU!
About the Author:
Dr. Andrew Arnold (Chiropractor) is a Chiropractor and the Million Dollar Wellness Mentor.
Founder: The Practice Leverage Revolution, Cranbourne Family Chiropractic and Wellness Centre and the Million Dollar Wellness Practice.
Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.