You’re ultimate goal with all your clients should be relationship, connection. Without this, a healing partnership is difficult to form and sustain, I’m sure you’d agree. In today’s world relying on communicating one on one or relying on our team or our clients to share with others one on one is just too slow. We […]
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A WORD ON BACKING UP
Two words: Be paranoid! In fact you can’t be paranoid enough! Making sure you’re back up procedures and systems are water tight should be your number one priority. With most allied health practices now becoming paperless, everything is on the PC and therefore, needs to backed up. To be really sure, even if you are […]

THE THIN LINE BETWEEN POSITIVE AND NEGATIVE DELUSION
My friend and Mentor, Marcus Bird from the Wellness Leadership Academy once taught me in order to not only attract the future I wanted, I needed to also bring it forward. He called this ‘Positive Delusion’. In this article I would like share some of what this about but also, talk about the darker side, […]

HOW TO MANAGE YOUR ENERGY BETWEEN TWO CLINICS
If you’re a contractor you will understand the definition according to the ATO and Fair Work Australia, and therefore the distinction between that and employed. If you don’t then I recommend you find out. A key distinction is that to be deemed a contractor you need to work in at least 2 locations. If you […]

LETTING GO
I saw a new patient yesterday for an acute wry neck, something I’ve managed many, many times. I took her thru the routine, including education around how pain perception works, the tip of the iceberg metaphor, how the healing process works…better, worse, same or different being all part of that. The treatment went well, followed […]

HOW TO FIND THE BLISS POINT OF YOUR CLIENTS?
Successful products and services quite simply, have found they’re client’s ‘BLISS’ point. Think about a service or product that you love. What is it about that product? Taste, smell, how healthy it is… or the service…the way you are always greeted, the way the reception staff remember fine details about what’s important in your life, […]

HOW TO CRAFT YOUR INFOMERCIAL
First of all, what’s an infomercial I hear you say? An infomercial is a 30-60 second pitch about you, your business but most importantly, what you’re really about. Purpose: A tool to help you deliver your message quickly and succinctly at a business networking event. A short, sharp well-rehearsed message speaks mountains when it […]

TOP 3 STATS TO MANAGE YOUR PRACTICE
As a practice owner you need to know the difference between perceived reality and actual reality. To put it simply, perceived reality is what you ‘feel’ or ‘think’ is happening with you and your practice. This is dangerous ground as it often is quite far from the actual truth. The actual reality is founded in […]

The Free Pass
As practice owners one of the hardest aspects to manage is patients failing to attend or calling to cancel at the last minute. This causes other patients to miss out, your practitioner missing out on being paid, the practice missing out on its commission, and good deal of frustration and eventual despondency on the part […]

MANAGING YOUR STATE
We’ve all heard the saying, ‘leave it at the back door’. Well in my experience never a truer word spoken. You may notice your appointment book or the practice in general, becomes a little quiet, a bit ‘gappy’ when you’re not quite you or the general clinic energy is a bit ‘off’. This is no […]