BE THE EXPERT

  • Do you give your patients a Vote of Confidence?
  • Do your clients feel completely looked after?
  • Are you in control of your client’s treatment plan?

If the answer’s no, then it’s time to step up!

Here’s the thing. Your clients NEED YOU TO.

Think about this. When you see your accountant, dentist, specialist, GP etc. you need to feel all these things otherwise…you’re gone! True or True?

You’re clients are just as discerning, that’s why you attract them.

Initial care is all about taking care of our patients, re-assurance, and a vote of confidence. “You’re in the right place”.’

Even if you not entirely sure what’s going on.

We need to create a ‘perceived reality’ where both you and the patient believe in the process.

Now obviously, if you determine they’re not in the right place, they need to be referred on, however, even in this instance, you are still absolutely confident. It’s just that you’re confident you CAN’T help.

For the most part your clients are coming to you because they believe you are an expert. So be the expert.

This doesn’t mean you need to have every qualification under the sun, far from it. What it does mean, is that understand Niche, and refer and get referred to via a process called niching.

For example, “I’m going to refer to our Myotherapist, she is an expert with shoulder problems just like you’re.” The myotherapist can treat many things of course, however what’s important is creating a perceived reality with the client. This then leads to a vote of confidence. They feel like there in the right place. And this greatly enhances clinical outcomes.

Being the expert is about leading your patients, inspiring them and re-assuring them. What it is not about is ‘pushing, or chasing them down’.

If you become the expert your patients will stay, pay and refer. In fact you owe it to them.

About the Author:

Dr. Andrew Arnold (Chiropractor) is the ‘Practice Leverage Expert’; Principal Chiropractor and owner, Cranbourne Family Chiropractic and Wellness Centre; Business Consultant; Founder, Million Dollar Wellness Practice. Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.

Leave a Reply

Your email address will not be published.