My good friends Marcus Bird and Andy Ramsay from the Wellness Leadership Academy recently reminded me a concept, most of us practitioner know all too well, ‘Session Slavery’.
You know what I’m talking about, we’ve all experienced it, or are still experiencing it.
For whatever reason, you’re unable to convert your patients or clients into programs or blocks of treatment or care. And instead, you’re forced to book one session at a time, one after the.
It’s a bit like moving a mountain, except that mountain is your clinic, and I’m sure it’s getting pretty heavy by now.
My name is Dr. Andrew Arnold (Chiropractor). I’m usually referred to as ‘The Practice Leverage Expert’.
Here’s 3 ways you can avoid this trap.
- Deliver your ‘Best recommendation’ for care at the follow up visit, the report of findings. Outline the plan and get an agreement. Explain potential costs both time and money and then clearly outline the potential benefits. Get their consent and agreement and address any roadblocks right from the start.
- Be bold. Only accept those clients who are prepare to ‘buy’ your programs. If this isn’t for them happily refer them down the road.
- Create checkpoints. Let the client know when the ‘progress’ review will be and what’s going to happen. Map it out but the same time, tailor the process.
At the end of the day it’s your duty of care to provide a treatment plan or program to ensure you reach your clients optimal health goals and empower them to take charge of their own health moving forwards.
About the Author:
Dr. Andrew Arnold (Chiropractor) is the ‘Practice Leverage Expert’; Principal Chiropractor and owner, Cranbourne Family Chiropractic and Wellness Centre; Business Consultant; Founder, Million Dollar Wellness Practice. Andrew is married to Dr. Linda Wilson, the Stress Specialist and has two children, Isaac and Bella. He lives in Melbourne, Australia.